Sunday, June 25, 2006

TV Advertising



Many of you might have noticed our ads now running on your local television station. We were recently given permission to do TV advertising on major networks. This has definitely helped grow our business and busy-ness! It is really interesting to see the attitude of the people that come in off of the ad versus the people who come in due to an encounter with a Z-Coil wearer and who have heard someone's personal account.

Does the word "skeptic" describe it? Pretty close. When a person has had an opportunity to talk to a real live person (especially if it is someone they know), they become more intrigued and curious plus they are filled with hope that these unique shoes can also help them. When it is based on a 30 second ad, their interest is piqued but they are not a believer and in many cases do not have much hope... Many times they won't even try Z-CoiL's on! We had one woman today that saw the ad, drove 45 minutes to the store, but would not even try them on... The worst part is that she was suffering from heel pain, and I don't remember a single case where we were not able to provide some immediate relief in this area.

You do not have to take our word for it to become a believer... try them on, experience them for a week in your environment. If they are still not for you, then what have you lost? Just a trip to the store, nothing more...

Till later,
Caesar...

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