Testimonial - Lori Byrd

We recently sent out a newsletter and I received an unsolicited testimonial from one of our customers. She is a flight attendant at a well known airline who was having difficulty with the long hours they were having to keep. Can you imagine being on an airplane, up and down the aisles for hours dealing with customers... keeping that smiley face on at all times?

"Thank You,Caesar!" said Lori. "Z-coil saved my career! I am a flight attendant. Our adjusted contracts demand more hours in flight.Yeah, my colleagues laugh at my ugly shoes. I walk like Tigger,but at the end of a day above my colleagues' moans you can still hear me laugh feeling no pain! " she concludes.

This isn't the first career that Z-CoiL footwear has saved! In many cases, we have people on their feet all day, whether it be a flight attendant, restaurant personnel, medical professional or retail clerk, our footwear makes it much easier to make it through the day!

Until later,

Caesar...

Referrals...

As all of our customers know, we have a referral program here at our store. If you refer 10 people that buy shoes, you get a free pair! We give out several pair per month to lucky people who help us spread the word about Z-CoiL footwear. How we do it? We ask every customer who referred them into the store and record their answer as they tell it to us. Sometimes the people are very specific and tell us Joe Customer. Sometimes it is more vague like "Jean or Jeanette something that goes to our church." Many times it is even more vague than that, like "someone I saw on the street and they gave me a card but I lost it." This makes our job of keeping track of the referrals very difficult, but we try our best to match them up when possible.

At least once a month I will have a customer tell me that they should be attheir 10 pairs, so we look them up and see only 5 people that mentioned them as referrals. Hmmm... so why the discrepancy? We ask them for the names of the people that they know they referred and that bought shoes and many times we find that the person gave someone elses name or they told us they couldn't remember the name or they told us they saw us in the newspaper. We have absolutely no control over what people tell us when they buy the shoes... we just write it down!

Another situation that comes up is that a person will refer someone in and a husband and wife come in. The wife will give us the name of the person that originally sent them in and the husband will give us the wife's name. Again, we just write it down...

So, please do not get angry with us... we do not make the entries up but just record what we are told...

Till later,

Caesar...

Our Quarterly Newsletter and Sandal Sale!

Our quarterly email newsletter has been sent out talking about the Good Question piece that was on the news, some reviews on yelp.com and a sandal sale! You can download the newsletter by clicking here!

In the newsletter, I talked about reviews on yelp.com. Unfortunately, I only listed the link for the San Francisco store. Here is the link for the San Jose Store: Click here. Some good and some bad reviews, but the nice thing about yelp.com is that you are entitled to your opinion!

We managed to purchase over 70 pair of SideWinder Synthetic sandals at a reduced price so we are passing the savings on to you! The current price for the sandals is $189.95 but we have the synthetic sandals on special for $149.95 starting this Saturday, 3/15. They are on a first come, first serve basis with no returns and no additional discounts given. So come on in and get yourself a pair for summer! While supplies last!

Till later,

Caesar...

TV News KPIX San Francisco - What Are Z-CoiL Shoes?

CBS 5 Eyewitness News answer man Ken Bastida visits the San Francisco Z-CoiL® Pain Relief Footwear™ store to test out a pair of Z-CoiL Footwear.

Click here to watch Video

Unfortunately, he had the name of our store wrong, did not give any identifying information like location, website or telephone, and basically concentrated on the strange look rather than the benefits that our footwear can provide! Needless to say, I was very disappointed... maybe because I take the job of helping people live a pain free life very seriously... a commitment to our customers... Well, as they say, sometimes bad press is better than no press at all!

After you listen to it, if you feel you have a story to tell about your Z-CoiL experience, please email Ken Bastida at the following address: mailto:bastida@kpix.cbs.com?subject=Z-CoiL Footwear. Maybe he will understand that we are about changing people's lives!

Till later,

Caesar...

It's been awhile...

A long, long, while! I actually have gotten several notes from people asking where I have been and why haven't I kept up my blog? Well, the answer is simple... kinda, sorta... I purchased the San Francisco location from Marifran Mazza on May 2, 2007. Marifran is now leading a more relaxed lifestyle and is being missed by her customers, but we will ensure we give the same high quality service that we are known for in her absence. Leading up to the purchase was a lot of research and work to understand what it meant to run two stores 60 miles apart. Since the purchase, we have done a lot of work tying the two stores together to try and ensure we have a balanced inventory which meant a lot of new computer systems... We now have both stores linked, the policies the same, and carry the same styles at both stores!

We also changed the names of both stores to Z-CoiL Pain Relief Footwear (formerly EZ Shoes and Z-Connection.) This has helped us get some better brand recognition for our great product!

So, I have made this promise before... I will try and get better at posting on a regular basis! There is always so many interesting and life-altering things that happen in our stores that we want to let the world know!

Thanks for being patient and we look forward to a bright future in the Z-CoiL world!