Thursday, March 23, 2006

Motivation...



I had a customer come into the store today who has been evangelizing the benefits that she has received from Z-CoiL Pain Relief Footwear! She went from barely walking to now walking 6+ miles per day. She regularly comes by to pick up more cards to hand out to people, and she was wondering how many people had come in as a referral from her. She was very surprised to hear that no one at all had come in!

That's really not that unusual... it seems like people need to hear about or see Z-CoiL Footwear at least 3 times before they come in. Each time reinforces in their mind the benefits that they might receive and each time a little more sticks...

This week, there were a couple other motivators that were apparent. One of them is vacation! We have had at least 4 people this week who have foot or knee issues and are about to take a vacation of a lifetime... either to Europe, DisneyLand, or Mexico, and know they cannot make it without some help.

Another is that the doctor said to plan for surgery within the next few months in order to remedy the issue they have...

And the last one this week was that the doctor had to increase the amount of pain medication in order for them to "function".

So you see, there are many different reasons people come into the store... what will it take to motivate you and get you to try a pair of Z-CoiL Footwear? More medication? Missing out on a vacation? Surgery? Family problems because you cannot participate?

Don't let it come to that... Come in and at least try a pair on! We don't charge for that... yet!

Till later,
Caesar...

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