Motivation...

I had a customer come into the store today who has been evangelizing the benefits that she has received from Z-CoiL Pain Relief Footwear! She went from barely walking to now walking 6+ miles per day. She regularly comes by to pick up more cards to hand out to people, and she was wondering how many people had come in as a referral from her. She was very surprised to hear that no one at all had come in!

That's really not that unusual... it seems like people need to hear about or see Z-CoiL Footwear at least 3 times before they come in. Each time reinforces in their mind the benefits that they might receive and each time a little more sticks...

This week, there were a couple other motivators that were apparent. One of them is vacation! We have had at least 4 people this week who have foot or knee issues and are about to take a vacation of a lifetime... either to Europe, DisneyLand, or Mexico, and know they cannot make it without some help.

Another is that the doctor said to plan for surgery within the next few months in order to remedy the issue they have...

And the last one this week was that the doctor had to increase the amount of pain medication in order for them to "function".

So you see, there are many different reasons people come into the store... what will it take to motivate you and get you to try a pair of Z-CoiL Footwear? More medication? Missing out on a vacation? Surgery? Family problems because you cannot participate?

Don't let it come to that... Come in and at least try a pair on! We don't charge for that... yet!

Till later,
Caesar...

Transformation!

Wow! I had two different customers come into the store this week... in both cases, it was hard to recognize them! The first person had originally come into the store about 1.5 years ago and was walking with a cane, overweight, and with very poor posture. This week, she no longer was using a cane, had lost over 40 pounds, and was walking incredibly well! The second person originally purchased her shoes about two years ago when she was pregnant. She gained 90 pounds during the pregnancy with twins, but this week, I swear she had lost all of it!

The reason? Exercise... By getting rid of the different pain related issues, they were able to start their exercise program and lose weight! They both looked fantastic, and the whole aura around them was different... Self confident, happier, and pain-free!

That's what we like to see!

Till later,
Caesar...

Z-Walker Slip Resistant Now Available!

For all of you restaurant workers and people who deal with slippery environments on a daily basis, we now have the Z-Walker SR which sports a slip resistant sole!

The new SR outsole rubber is softer in order to make it resistant to slipping, therefore it may wear out more quickly. Wearing them on abrasive surfaces may also cause quicker outsole deterioration, so they are not recommended for heavy-duty use on rough surfaces.

Supplies are limited and the first shipments come with an extra set of heels as a bonus!

Till later,
Caesar...

New Colors!

We have had many requests in the past for brown or earthy tones in our shoes. You spoke up and Corporate listened!

We now have in stock a Brown Z-Walker (renamed from the CloudWalker) and a tan Zueco Clog. The Zueco can also be dyed in other brown tones if you prefer a little darker shade. Supplies are currently limited in the store, so come on in and grab yourself a pair!





Till later,
Caesar...

Testimonial - Michael McMillen

Michael came into our store in January, 2005 with his wife, Qing, to purchase a pair of footwear. Michael has a severely injured back and had great difficulty walking. He is a college professor and must be on his feet constantly.

"I was walking with a cane and couldn't stand for more than 15 minutes," says Michael. "The day I bought my first of two pair, we stopped at the San Jose Import Car Show. I walked and stood for 6 hours with no cane and no pain!

"Since buying the sandals and the CloudWalkers, I haven't worn any other shoes. I have told all of my co-workers about them. I wear the sandals every fair weather day and my CloudWalkers on poor weather days.

"I have a heart condition and have to walk to keep my blood flowing. Before, I couldn't walk more than 1/2 mile. Now I can do several miles with no strain or pain! Before buying Z-CoiL's, my only medical option was back surgery," concludes Michael.

Michael's wife is about to go to work as an X-Ray tech. She is getting her first pair today. She has witnessed what they have done for Michael and wants to experience the same level of comfort as she tackles her new position.

Till later,
Caesar...

Our Return Policy...

Because our footwear is unique, we have a unique return policy. If your purchase a pair of footwear from us, we allow you to take them on a 7 day "test drive" to see if they are going to work out for you. We believe in our product and want you to be able to experience it without worrying about money down the drain! We do ask one thing in return... If you are having any issue with the footwear, such as pressure in the arch or increased pain somewhere, come in at your earliest opportunity and let us adjust the footwear. Most times, it is a simple change of the coil or adjustment in the orthotic and it will straighten it out. We can extend the test drive if necessary to have you try the Z-CoiL's for another 7 days. If you are willing to work with us, we are willing to put whatever time is necessary to help you reduce or eliminate your pain.

Our goal is to adjust the shoes as best we can while you are in the store and send you out comfortable. The fact of the matter is that we are changing your alignment plus when you are in your normal environment, you are doing things differently then when you are just walking around the store. Sometimes, we can't totally anticipate what the impact will be and adjustments will need to be made. We take our profession seriously... we want to help people lead a normal, pain-free life. We get a bit frustrated when we get a return from someone who will not work with us when we know that a simple adjustment will take care of the issue. Any footwear that comes back costs us money, which is a part of doing business... but I don't think that it is too much to ask to give us a chance to make it right before returning the footwear!

The other thing that is frustrating is abuse of our return policy. Two cases in point happened this last week. One gentlemen who was suffering from plantar fasciitis and gout came severely limping into the store, barely putting any weight on one foot. His one shoe was barely tied due to the pain he was experiencing. He brought the shoes back 7 days later and returned them saying they did not help. The interesting part was that he was not limping and his shoe was tied normally indicating that the swelling had gone down and he no longer had an issue. Z-CoiL's resolved his issue so he returned them... kind of like a free rental!

The other case was a woman and her husband that each bought a pair. They wore them for a week and returned them. When asked what the issue with the footwear was, they responded that there was no issue, they just thought it would be fun to wear them for a week since we had the "test drive" policy! She told me that they had no intention of keeping them when they purchased! Of course, it cost her nothing but cost me over 15% of the sale...

So, please, if you come into the store to buy a pair of Z-CoiL's, be sure that you really want them to work. Don't do it for fun and don't assume that if the footwear has a pressure point after a couple of days that they cannot be adjusted. We have fit thousands of pairs of shoes and understand what we can and can't do!

Till later,
Caesar...