Cult??

I had a person come into my store on Sunday, looking at the Z-CoiL Footwear and laughing like crazy... He said he had seen them around and wanted to know if it was a "cult" type thing! He figured that there had to be some sort of strange following for anyone to even think of wearing a shoe that looked like that.

I explained that we prefer to consider people who are wearing Z-CoiL's members of a very special family... people who have something in common... people who have had pain issues and have had those issues resolved, or people who know they are headed down that path and want to avoid it! People living life pain-free and in comfort does not really constitute a cult... but a family of well-informed, smart consumers!

I finally convinced him to try a pair on, and lo and behold, he is now a part of the Z-CoiL Family!

Till later,
Caesar...