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Till later,

Caesar...

Testimonial - Patricia Kane

I remember Patrica well, since she came into our store at 10 minutes until closing and needed a pair of Z-CoiL footwear. She had driven many miles to get to the store and we proceeded to fit her in a pair of SideWinder Sandals. Patricia works at a local college and has turned many other people at the college on to Z-CoiL Footwear. It turns out they had a lot more benefit than she even expected...

"When I bought them, I only wanted good shoes--what I got was an unexpected bonus of a much needed 5 hours night of sleep that I hadn't had in a while!" says Patricia. "I own an over $5K machine for my sleep disorder. I never imagined that the pain was from my feet and knees and that your Z-Coil would assist me in getting a good night of rest!

"I don't need to see the podiatrist as often, the better news is that I walk erect, something that that physical therapist wanted me to do more of, and I can walk with more ease now," Patricia adds.

"Thank you for your amazing product! They look great and I am not the least embarrassed to wear them-- I am doing all in my power to spread the good news of your remarkably good shoes. Thanks for your newsletter! Good luck in business!" she concludes and signs it "Your Fondest Fan."

As Patricia found out, everything's connected and everything can be related. If your knees are hurting, it might be due to your foot alignment. If your hip is hurting, it might be due to your posture. Z-CoiL Footwear can resolve many different issues due to the unique nature of the shoes. So come on in and give them a try... The only thing you have to lose is your pain!

Till later,

Caesar...

In Memory of Kathleen Bolton

If you live in the Bay Area, you might have recently remembered hearing about an accident that occurred in Stern Grove in San Francisco where a woman was killed by a falling redwood tree branch while she was loading her dog into her car. That woman was Kathleen Bolton, a enthusiastic, fun-loving, vibrant woman and a very avid Z-CoiL supporter.

I had the pleasure of dealing with Kathleen on many occasions, since she had several pairs of our footwear and was a bit of a tough fit due to her issues causing her to have to return to the store for adjustments. Whenever Kathleen would enter the store, it would light up! She always had a smile on her face and was so full of energy. We talked about everything while she was there and there was never a dull moment! I especially enjoyed it when there was another customer, because I could sit back and just listen to Kathleen sell the other customer on Z-CoiL footwear! I never had to say a word and the other customer always bought! It was amazing...

She had a zest for life and a love for her animals. I had the pleasure of meeting many of her friends also, since she would refer them into the store and I know that she will be missed by many. She was a truly remarkable person!

Till later,

Caesar...

The Transformation has begun!

You've seen them... people walking around everyday with a piece of thin rubber on their feet called a flip flops! Did you know that they are the worst thing possible for your feet? No protection, no arch support, and no cushioning...

In a recent article published in USA Today, a spokesperson for the American College of Foot & Ankle Surgeons says "Flip-flops were never meant to be everyday shoes. They were meant to wear from the locker room to the pool and back." Common foot ailments associated with ordinary flip-flops can include heel and arch strain, heel calluses and hammertoes. (Read the full article here).

Well, we have the solution. Although Z-CoiL's still remain the most cushioned, impact reduction footwear on the market, the "fitflop" provides much more than an ordinary flip flop provides. Many of our customers are looking for that wear-it-around-the-house shoe, or that go-to-the-bathroom-in-the-middle-of-the-night shoe or even that I-want-to-go-to-the-beach-and-not-get-my-ZCoils-dirty shoes. The "fitflop" is the perfect solution!

It provides 38% impact reduction, cushions the body with every step, and even more, tones your legs as you wear them! I won't guarantee that you will end up with legs like Cameron Diaz, but it will help! The "fitflop" was developed in a biomechanics lab in London and this revolutionary footwear activates the muscles in your feet, calves thighs and buttocks, while helping you maintain better posture! It is a perfect shoe to wear when you need something to slip on around the house or while going to the beach.

We just got them in last week and they are selling like hot cakes! Many customers are buying them as an adjunct to their Z-CoiL's. We have several colors available for a cost of $49.95. Come in and try a pair on! You will be glad you did!

Till later,
Caesar...

A Transformation!

During the course of the next few months, our stores here in the San Francisco/San Jose area will be going through a transformation! Our goal has always been to be the ultimate pain relief center for our customers here in the Bay area, but we realized we were falling short... Not everyone can wear Z-CoiL Pain Relief Footwear for some reason or another. Even our most loyal customers want a shoe that is good to wear to the bathroom in the middle of the night, or once a week to church or even on the beach on a Sunday without having to put on their Z-Coil shoes for fear of getting them dirty.

After talking to some other dealers and doing some research, we found some other shoes that will benefit our customer community immensely. We will be adding lines of shoes to our store that compliment Z-CoiL footwear. We still want to provide impact reduction and relieve the stress that concrete puts on your body, but we will not be adding just the run-of-the-mill footwear. Every style we select will provide incredible impact reduction, although not as much as Z-CoiL's, and will help our customers achieve their goal of being pain-free.

We will also be carrying a new line of orthotics that work extremely well inside of a Z-CoiL shoe or can work in that go-to-church-on-Sunday shoe that you still put on occasionally.

This will also require some rework of the stores in order to be able to display the new lines of shoes, so there will be a couple of days where we will need to close. We will publish those dates ahead of time so that hopefully you will not make a wasted trip to the store.

The first of these new lines of shoes will hit within the next week. Keep your eyes peeled here for more information!

Till later,

Caesar...