Z-Coil: Customer Satisfaction Drives Sales!

Z-Coil: Customer Satisfaction Drives Sales: "Z-Coil: Customer Satisfaction Drives Sales
Posted on Thursday, January 06, 2005 5:16 PM

Z-Coil has a simple business philosophy: build the most comfortable shoe in the world. And, according to hundreds of testimonies from customers they're doing a pretty good job.

By responding to the needs of a particular market segment - people who, quite literally, feel pain wearing normal shoes - Z-Coil is creating a passionate customer base who will do anything, including driving 3 hours to get to a store that carries the products.

And, in return, Z-Coil will do just about anything to sastisfy their customers. The company holds quarterly "meetups"with customers to determine what works and what doesn't about their products. By flying in 10-12 customers for each meetup, Z-Coil is able to go beyond the "focus group"to customers who believe in the company. This passion has caused Z-Coil to believe in their customers as well. A healthy relationship if I ever saw one."

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