Tuesday, November 16, 2004

Why wait?

It is interesting that in many cases of people coming in the store, they have seen or been told about Z-CoiL Footwear at least three times... Sometimes, their doctor first recommends them and they do some research. Then they might see someone with them on and talk to them and get a good report. Finally, they see someone else or someone they know buys some and tells them their personal life-changing story. Finally, they are motivated to come into the store and check them out.

We had another such case this week with a woman who's doctor recommended them, she talked to someone in them, and then her doctor recommended them once again. At this point, 5 months had passed before she finally came in the store!

She put some on and just kept saying "unbelievable, unbelievable..." Her foot pain was drastically reduced and she was actually able to put her full body weight on the foot that had given her such severe issues for many, many years. Of course, her next statement was "Why haven't I come in before? Why have I waited this long?" Only she can answer that... was it the looks (we are a bit unique looking!)? Was it the price? Was it just doubt that anything can help?

The good part is that you don't have to wait! I don't know of any Z-CoiL distributor that charges to try shoes on! In fact, many have very liberal return policies. At EZ Shoes, we allow a person to wear their Z-CoiL's in their normal life for 7 days. In that timeframe, we ask that if they are experiencing any issue, they return to us and let us adjust them. If we can't get them adjusted, and they are brought back in good condition, we give a full refund. We call it "The 7 Day Test Drive."

So, why wait... we aren't charging to try them on and many people get some relief while in the store! Come see us today!

Till later,
Caesar...

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