The Transformation has begun!

You've seen them... people walking around everyday with a piece of thin rubber on their feet called a flip flops! Did you know that they are the worst thing possible for your feet? No protection, no arch support, and no cushioning...

In a recent article published in USA Today, a spokesperson for the American College of Foot & Ankle Surgeons says "Flip-flops were never meant to be everyday shoes. They were meant to wear from the locker room to the pool and back." Common foot ailments associated with ordinary flip-flops can include heel and arch strain, heel calluses and hammertoes. (Read the full article here).

Well, we have the solution. Although Z-CoiL's still remain the most cushioned, impact reduction footwear on the market, the "fitflop" provides much more than an ordinary flip flop provides. Many of our customers are looking for that wear-it-around-the-house shoe, or that go-to-the-bathroom-in-the-middle-of-the-night shoe or even that I-want-to-go-to-the-beach-and-not-get-my-ZCoils-dirty shoes. The "fitflop" is the perfect solution!

It provides 38% impact reduction, cushions the body with every step, and even more, tones your legs as you wear them! I won't guarantee that you will end up with legs like Cameron Diaz, but it will help! The "fitflop" was developed in a biomechanics lab in London and this revolutionary footwear activates the muscles in your feet, calves thighs and buttocks, while helping you maintain better posture! It is a perfect shoe to wear when you need something to slip on around the house or while going to the beach.

We just got them in last week and they are selling like hot cakes! Many customers are buying them as an adjunct to their Z-CoiL's. We have several colors available for a cost of $49.95. Come in and try a pair on! You will be glad you did!

Till later,
Caesar...