Referrals...

As all of our customers know, we have a referral program here at our store. If you refer 10 people that buy shoes, you get a free pair! We give out several pair per month to lucky people who help us spread the word about Z-CoiL footwear. How we do it? We ask every customer who referred them into the store and record their answer as they tell it to us. Sometimes the people are very specific and tell us Joe Customer. Sometimes it is more vague like "Jean or Jeanette something that goes to our church." Many times it is even more vague than that, like "someone I saw on the street and they gave me a card but I lost it." This makes our job of keeping track of the referrals very difficult, but we try our best to match them up when possible.

At least once a month I will have a customer tell me that they should be attheir 10 pairs, so we look them up and see only 5 people that mentioned them as referrals. Hmmm... so why the discrepancy? We ask them for the names of the people that they know they referred and that bought shoes and many times we find that the person gave someone elses name or they told us they couldn't remember the name or they told us they saw us in the newspaper. We have absolutely no control over what people tell us when they buy the shoes... we just write it down!

Another situation that comes up is that a person will refer someone in and a husband and wife come in. The wife will give us the name of the person that originally sent them in and the husband will give us the wife's name. Again, we just write it down...

So, please do not get angry with us... we do not make the entries up but just record what we are told...

Till later,

Caesar...